The Cirrus
Desktop Weather Forecast Device
2009 For Ambient Devices, Inc.
Ambient Devices, Inc. develops various real time information display devices such as weather, traffic, sports score and stock quotes based on “Ambient Information Network” which is their own network system.
All their existing products were designed and developed with different agencies, so it was hard to communicate cohesive brand identity.
They wanted to develop a new product line with cohesive brand identity with revealing its modern and sleek technology through product itself.
Exploring form factors and material finishes that can easily reveal its modern and sleek technology.
You can check weather, traffic, sports score and stock quotes as real time from Ambient device without searching them with computer or TV. This was new and sleek technology at early 2009.
Team was challenged to how visually communicate this new and sleek technology with consumer effectively. To achieve this challenge, team setted up overall design goal as trendy, fancy and sleek to communicate it’s modern and sleek technology through product aesthetic itself. This aesthetic approach will have benefit that stimulate consumer’s curiosity and catch their eyes to introduce it’s new and sleek technology.
Design development was proceeded based on how to visualize trendy, fancy and sleek through product itself.
The “Cirrus”: Sophisticated and sleek desktop device that provide useful daily information.
The “Cirrus” was designed with overall simple and clean rectangle shape to emphasize screen which is displaying all useful informations. This can be predictable shape, but slightly raised 3 dimensional front surface detail with high gloss finish making it sleek and stylish although it is ordinary desktop device shape.
Status indicator with blue accent lighting is emphasizing screen scrolling dial button which is a main interaction area. This design accent can also create cohesive brand identity through unique design element.
The “Cirrus”s all design elements are well combined together and delivering useful daily information through sophisticated and sleek ways.
Soaking into your daily information through stylish ways like cirrus.
You can get useful daily informations such as weather, traffic, sports score and stock quotes from the Cirrus without access to computer or TV.
The “Cirrus” will be dissolving naturally and usefully into your life from your desk and table through sleek and sophisticated way as what it looks like.
Official Website: www.ambientdevices.com
Design Team: Joongoo Lee, Aaron Abroff (Industrial Design Lead / Project Lead) and Gregor Mittersinker (Project Manager) at Altitude, Inc.
Mechanical Engineering Team: Carl Batterley at Altitude, Inc.
Design Credit: Ambient Devices, Inc. / Altitude, Inc.
Awards: