Multiple Smart Watches
Wimm module based smart watches.
2011 For Wimm Labs.
Wimm Labs was San Francisco based smart module development startup company. They developed world first compact sized android OS based smart module called Wimm Module and they wanted to unveil it via CES.
To maximize its attraction which was compact size, Wimm wanted to develop wearable product with Wimm module.
What form will be the most attractive for wearable smart device?
Team was explored variety possible wearable forms that can maximize Wimm modules attraction which was compact size since Wimm decided to showcase Wimm module with wearable form. The most rated possible wearable form was watch based on below reasons:
1. It can easily appeal to audiences as lifestyle product.
2. It can easily show how Wimm module can be improving everyday life.
3. It can show with variety aesthetic options which can appeal to variety audiences.
4. It can potentially show variety business models collaborate with various watch and wearable product development companies.
Familiar, but must be different.
After Wimm decided to go with watch form, team explored various watch frame designs which will work by attaching with Wimm module.
Design development was proceeded focused on make it familiar but, must be different to make it easily approach to audiences as lifestyle product although it is sensationally innovative product. Based on this object, team was explored various design options to maintain traditional watch form but, emphasize screen which all interaction will happen.
The Frame.
Simple square frame form is intuitively communicated where main interaction area is.
Unique strap detail along the watch frame is creating its own unique character as traditional, but modern watch.
The NewClassik.
Classical watch frame and leather strap which is the most familiar watch form.
However, it is providing surprisingly smart experience through intuitively emphasized screen.
The MidNight.
Masculine form that is protecting its hidden smart technology.
Unique micro texture along the screen is stimulate curiosity of main interaction area as well as providing novel feeling when you touch it.
The Soap.
Simple and soft form with various color and material options can easily match individual's preferences to reveal their lifestyle.
Friendly soft and smooth form is stimulating curiosity to touch it to guide you into a smart wearable world.
More value than just smart module. More value than just watches.
The world first compact sized smart module is now on your wrist.
You can now simply manage your daily schedule, enjoy social networks, tracking daily activities and even more things from your wrist.
Watch formed wearable smart module is providing new experience that you never had before. It is more valuable experience than just smart module and watch itself.
Well-deserved its thoughtful design.
Wimm Labs successfully showcased their smart module and wearable idea with various watch frames on the CES.
It was one of the pioneers of smart wearable device especially with watch form. It was inspired to many other wearable smart devices as well as show possibilities of smart wearable devices.
Based on successful CES showcase result, Wimm labs were acquired by Google in 2013.
*All watch frames were developed for CES showcase only.
Design Team: Joongoo Lee, Nathan Careless (Industrial Design Lead), Philip Leung (Project Lead) and Gregor Mittersinker (Project Manager)
Design Credit: Wimm Labs (Google) / Altitude, Inc.
Exhibition:
CES 2011. Las Vegas. NV.
Published: