I’m always asking myself since I stepped into the design world and my answer is always the same as ever.

The answer is “Human Centered Experience”. Every design activities are for human being and the ultimate goal is to enlighten human being. To provide better life for human, designers should design experience than just a product. To create this genuine value, I always place three important subjects into my design. Which is: Empathy, Trust, and Innovation.

If any designed object couldn’t make empathy with people, they will turn away and it couldn’t provide its own precious experience. Empathy can realize an ordinary object into a meaningful product.

If there was no trust between consumers and product, consumers would easily turn away from it. Trust is the most fundamental subject.

Every new design doesn’t have to be new. However, it should be innovative to create better experience.

To create better experience is the genuine goal of my design.