What people are most expecting from precious metal analyzer?

Quick, accurate and reliable analyzing is the most important for the trustworthy deal between precious metal dealers and customers.

Thermo scientific’s metal analyzing technology were already faster and accurate than competitors. The challenge was how to communicate “Reliable” to user through device itself.

Design development was processed focusing on how to visually communicate “Reliable” through product design itself.

Trust is the most important value.

To visually appeal as reliable analyzer through product design itself, The Bonanza was designed focusing on creating transparent communication through device.

The Bonanza (DXL) was designed with minimal, but concise aesthetics and interface to appeal as consumer product than lab test device. This design approach was inspired user to place The Bonanza (DXL) in the main jewelry shop area instead of place it in behind the main jewelry shop area. This placement can create better transparent communication between dealers and customers through The Bonanza since both of them can see the process in the same place.

Both dealers and customers can see analyzing process as real time through dual windows that is facing towards both of them. This was completely different than any other existing precious metal analyzers which had no windows or single windows that faced towards dealer only. This two way visibility is naturally creating trust between dealers and customers.

The Bonanza (DXL) is an optimum bridge that provides reliable and accurate precious metal analyzing experience via transparent communication.