The One Touch and The Circle
Bluetooth Ear Sets
2007 For Seneka, Inc. Suwan. South Korea
Seneka, Inc. was a small IT product development startup company.
They focused on increasing demand of bluetooth ear set based on high supply of mobile phone in South Korea, 2007.
Based on this trend, they wanted to develop bluetooth ear set with outstanding and intuitive features than existing products to place on the top market share.
What will be the most impactful Improvement for the bluetooth ear set?
Seneka wanted to develop their bluetooth ear set with intuitively impactful improvement than existing products not only just with different aesthetics. To achieve this goal, define improvement required area was a primary object and I was focused on usability since people can not see the device while they use it.
Based on this, the design development was proceeded focusing on how to impactfully improve usability.
Simply touch it instead of push it.
Seneka wanted to develop two different bluetooth ear set with same internal components, but with different aesthetics. The One Touch and The Circle was developed based on this request.
The One Touch and The Circle were designed with capacitive touch activation button on the front surface. You need to simply touch front surface to answer incoming phone call instead of pushing the activation button like all other bluetooth ear sets. This is dramatically improving usability and providing much comfortable experience since you can not see the device while you are using the device.
Minimal, but sleek form factor with high gloss surface finishes are easily appealing users as a stylish wearable device.
Both The One Touch and The Circle are providing new bluetooth ear set experience through unique usability as refined wearable device.
*Both The One Touch and The Circle was sold in South Korea market only and Seneka Inc. closed their business in 2012
Design Team: Joongoo Lee (Industrial Design Lead / Project Manager)
Design Credit: Seneka, Inc. Suwon. South Korea. / Joongoo Lee