Trendy and fancy but reasonable and useful.

There are variety water bottles in the market. It was important to make Rubbermaid’s new water bottle trendy as possible to catch consumer’s eyes compare with others on the same shelf. At the same time, Rubbermaid wanted to develop their water bottle with reasonable price and useful form factor that is same to all their other products.

Design development was proceed focusing on these objectives.

Fabricating Zcorp 3D models to evaluate form factor and aesthetics.

Team was explored variety form factors based on design objectives which were: Trendy and fancy, but reasonable and useful.

Rubbermaid’s decision making group down selected leading concepts based on their own decision criteria including design objectives. Team was fabricated Zcorp 3D models for detailed evaluation of leading concept’s form factor and aesthetics.

Simply hydrate with The Lucid Water.

The Lucid was designed with minimal overall form to communicate each design elements intuitively. Overall, slightly tapered bottle with reverse flared surface detail on the top area is providing natural comfort grip when you hold and drink water. You can easily know where drink hole is and how to open the bottle cover through its simple and intuitive design.

The Lucid’s well balanced aesthetic between minimal overall shape and reasonable design accents are easily coordinate with your workout items as well as daily belongings. It can be a both trendy daily belonging or useful workout item.

Let’s simply hydrate with the lucid water through The Lucid Water Bottle.