Why Coffee?

Initial observation research and interviews showed that construction workers drink an average of 3–4 cups of coffee per day while working. Typically, they go to nearby coffee shops to get their coffee. From a broader perspective, this ordinary daily routine costs them significant time and money.

The goal was to provide fresh, hot coffee directly at the jobsite to save time and money while improving productivity.

Ruggedized, Robust, Easy, and Trustworthy

To provide a more economical and user-friendly experience than the typical routine of purchasing coffee at a shop, the product needed to offer a simple and cost-effective way to make coffee. After exploring various technical options, the mechanical engineering team recommended using a similar but lighter version of the standard drip coffee maker mechanism.

To deliver a trustworthy experience through the product itself, it needed to be robust enough to withstand external damage, given the tough jobsite environment. Additionally, it had to visually and functionally align with the DeWalt brand a trusted name users are already familiar with.

Concept development was guided by these principles.

It’s Dewalt: Brand that is always providing ideal jobsite experience.

The Titan was designed with minimal and concise overall form to communicate each part’s features easily and clearly. At the same time, rugged design details are communicating its durability.

The Titan’s bottom base was designed inspiring from the Dewalt tools battery that people familiar with durability. This shape is also maintain cohesive visual brand identity as Dewalt family.

Most of Dewalt products are having metallic parts on the most importantly protection required area. The Titan’s metallic handle is following this as well as communicating its robustness through visual and sense of touch.

The Titan’s yellow colored body with black accent color on the main interaction points is same as other Dewalt products. It can familiarly communicate where the main interaction points are.

Basically, The Titan was designed strongly following Dewalt’s brand identity that people already have high loyalty with.

You can now enjoy new coffee experience through The Titan under Dewalt brand that is always providing ideal jobsite experience.

Simplest steps to enjoy coffee at the jobsite same as your home coffee maker.

The Titan has exact same use steps as most of home drip coffee makers which is simple, easy and familiar.

You can now enjoy home made level of coffee at the jobsite with less money and time spend with The Titan.