THe Ladybug
Portable FM Transmitter For Mobile Phone
2007 For Seneka, Inc. Suwon. South Korea.
Seneka, Inc. was a small IT product development startup company.
They focused on increasing demand of car hands free device based on high supply of mobile phone in South Korea, 2007 and they wanted to develop their consumer product based on this trend.
The answer was portable FM transmitter which can be using hands free via mobile phone in the car without any in-car hands free features.
Challenge to the ideal form factor and aesthetics.
Seneka already developed software and compact size internal components for the portable FM transmitter. However, they had no idea which form factor will be the best to appeal to consumer. To answer to the best form factor question, I was focused on usability which will: People will be brinig and using this small FM transmitter with their mobile phone.
Based on this, I’ve setted overall form development direction as “Accessory of Mobile Phone” which will be always with mobile phone. This approach maximized benefit of its compact size, portability and function. Design development was proceed focused on how to effectively communicate its unique and useful function although mobile phone accessory.
Transformable Ladybug per your needs.
The Ladybug designed with transformable shape between full and half moon per different purposes of use same to when ladybugs are staying on the leaf or flying. You can simply rotate bottom half of ladybug to close it when you are not using it as hands free to make it small and cute mobile phone accessory. This approach easily catch two birds with a single stone effectively: as for a mobile phone accessory as well as compact and unique hands free device.
Ladybug’s variety bright tone of color options that inspired from ladybugs easily providing wide selection per mobile phone and individuality.
Simple 5 steps to transform from accessory to the hands free device.
You can transform “Ladybug” from mobile phone accessory to the hands free device with simple 5 steps. This simple and intuitive use steps are easy to appeal to universal users as cute, but useful mobile phone accessory hands free device.
*The Ladybug was sold in South Korea market only and Seneka, Inc. closed their business in 2012
Design Team: Joongoo Lee (Industrial Design Lead / Project Lead) and Sungpil Lee (Project Manager)
Design Credit: Seneka, Inc. Suwon. South Korea. / Joongoo Lee and Sungpil Lee